I believe in focusing our brand message around what the organization believes in, why we make the product you sell. My commitment is to listen to our partners and reflect an outward mindset, showing a commitment on growing and impacting their business (B2B) and not just improving our own.
Point of Purchase Display featuring looping videos and an interactive demo deadbolt.
BRANDINGThe Medeco I Believe marketing campaign was designed to promote not only what it is Medeco believes in but also why our customers and employees believe in Medeco. The campaign began with a video and photographers session of about 20 dealers. The quotes were all in their own words and they turned into cover ad's on the Locksmith Ledger for the next two years. All of the ad's and digital marketing pointed back to the videos.
DIGITAL MARKETINGThe Revolution touchscreen lock was the first product of its kind to be produced and sold into the locksmith industry. A comprehensive launch plan was initiated that targeted locksmith wholesalers, dealers and end users. This project was the first of its kind in the industry to utilize "New Media" during a campaign.
PROGRAM DESIGNThe Medeco Security Center Program was a quasi franchise concept where funds would be allocated to help grow dealer partners.
PRODUCT MANAGEMENTManager of our OEM division at the time and we had been approached about purchasing a file locking bar from another manufacturer. For some lucky reason the president at the time gave me the opportunity to run the project soup to nuts, in additional to my day job.
VIDEOThe Medeco "I Believe" Campaign is, at its core, a philosophy of starting with Why it is we produce what we produce. Why do customers care and what role do our employees play in this process.
CREATIVE AUTEURI enjoy learning new skills and stretching myself to accomplish fascinating projects. From publishing a book, writing screenplays all the way to building a life size R2D2.
