I am highly entrepreneurial and started my career by teaching myself web design, before it was offered as part of a college curriculum.
With a Marketing degree and web design experience, I was able to cross train with graphic designers, a skill set that
I still use today. Combined with my MBA, I have evolved into more strategic roles, most recently managing the marketing
efforts of several high security brands as the Marketing Director for the ASSA ABLOY High Security & Aftermarket Group.
My name is Brad Smith and I work as the Vice President of Marketing for Parabellum Fitness. Previously I worked as the Director of Marketing and Communications at Intercept Health, a behavioral healthcare company. Prior to that I worked 16 years for an international lock manufacturer ASSA ABLOY. I worked my way up through the organization with various roles in the marketing department. The last five years with ASSA ABLOY I lead the marketing department for several brands, including Medeco which were a part of the subgroup High Security and Aftermarket. During this time, I have also carried dual roles in product management, brand management, and project management.
Attached is a Marketing Plan I created in 2915 for Medeco and Arrow, both brands of the ASSA ABLOY High Security & Aftermarket Group.
To prevent from having to read a lot of text, if done on Word, I started doing these in PowerPoint and made them more graphical in nature
and easier to present to a group if necessary. I also make this file available as a PDF for easier viewing in case the person reading
the PowerPoint does not have the necessary fonts on their computer.
While at ASSA ABLOY I would create Marketing Playbook's to launch new products or services. These were intended
to teach the sales force about the product and give them a go to market strategy that combined what activities marketing was
doing to assist them and what they needed to do, and when to align our activities.
The Bolt Playbook was created to
assist the sales force in understanding and launching the Medceo X4 Bolt Rapid Masterkey Program.
This was a launch plan targeted at our distributor partners on how in conjunction we could launch the Arrow Revolution product. In addition to the marketing we do, our distributors have co-op dollars to spend on marketing projects of any ASSA ABLOY product.
The goal with this launch plan was to get the distributor excited about the product and spend some of their co-op dollars
on this product.
Attached is the Revolution Deadbolt Launch Plan. This was the first launch plan that relied on video's heavily to launch. This project was done in conjunction with our sister company Yale who sold it to the Big Box stores, while we focused on the locksmith channel